The Mismanagement of Customer Loyalty
نویسندگان
چکیده
منابع مشابه
Customer loyalty program based on quality function deployment with fuzzy linguistic preference relation
The competition among shopping malls is getting increasingly more intense.In order to enhance corporate competitiveness and profitability, how toretain key loyal customers has become an important issue for the managers ofshopping malls. Customer loyalty programs are a universal practice. Thisstudy proposes an analytical model for developing the strategic management...
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